The process book contains all of the research behind my senior capstone as well as the complete visual platform. The process book made it’s way into my portfolio because I probably spent more time reading scholarly articles and books about Cuban identity than I did on any other aspect of my capstone. The process book contains a majority of my cited research as well as reflections as to why it matters, and why it is important to the goals and outcomes of my capstone. It is quite possibly the most academic thing I have ever created, and I think it ultimately assisted me in building out the brand and identity of my entire Capstone. This publication contains all of the conceptual thought and research behind Somos Cubanos, which I personally consider my greatest success in regards to design.
