Winter Express is a weekly ski excursion from Paragon Sports to Hunter Mountain resort. I created the Winter Express logo to provide a brand and aesthetic to the program that could be used throughout the website, emails, and ski & snowboard section of Paragon Sports. It was the second logo I created for Paragon and did not ultimately have as many applications as the Run Club did, however, I am still proud of it and think it is reflective of Paragon Sports and an exciting sub brand that added a much needed identity to a very cool service that Paragon Sports offered during ski season. Winter Express also acted as a catalyst to attract more traffic to Paragon's ski & snowboard offerings.
