The Nike Zoom Vaporfly Next was probably the most anticipated running shoe release Nike had in 2019. The shoe was credited with winning the 2019 London Marathon and Paragon knew it was going to be one of the most sought after shoes in the run up to the NYC Marathon. I created this email to stir up the hype and excitement over the release of a second color way. In terms of selling product, this was the most successful of any email I made while at Paragon. I also got another opportunity to work with Nike's marketing team which I always valued immensely. I loved everything about this email and the reps from Nike ended up loving how I worked with their assets and built upon their iconic brand.
