Paragon Sports prides itself as the go-to shopping destination for New York City Marathon runners. During the week before the race, Paragon Sports is buzzing with runners and tourists visiting the city for the Marathon. In order to get more people into the store, Paragon would hold a marathon party with a variety of different offerings to lure runners into the store. I created a series of posters and social media posts to advertise some of the different attractions of the marathon party. A majority of the different attractions also advertised running and recovery products available through Paragon. For example; a recovery station using Theragun massaging guns. A service that Paragon would customize your race day shirt by ironing on the runners name, team, etc. The Marathon Party was so much fun to work on and ended up being a huge success throughout the store, as well as the city of New York.
