Canada Goose rarely reached out to sponsor and email blast. I was at a loss when their marketing team reached out to do a sponsored email showcasing their FW19 line. It was easy to create an email that was reflective of their brand and adequately showcased some of the best items in their new releases alongside proven classics that we knew were popular. Working with Canada Goose was more challenging than any other brand, they knew exactly what they wanted and they weren't shy about expressing that to me. I loved the final version of what the email ended up being, but it was definitely a process, and I felt relatively micromanaged by their marketing team at several points of this project.
