As the Marketing & Media Strategy Manager at The Noel Pointer Foundation, I played a key role in redefining the organization’s public image and online presence. I led the redesign of the foundation’s website, working to establish a new visual identity that better reflected our mission and resonated with a wider audience. This project was complemented by the development of a comprehensive marketing strategy, where I produced engaging email campaigns, social media content, and print materials to support the foundation’s initiatives and events. My goal was always to create a cohesive brand experience across all touchpoints, ensuring every piece of content aligned with our values and objectives.

In addition to creative execution, I took a strategic approach to planning and partnerships. I developed and maintained a detailed marketing calendar, keeping campaigns on track and aligned with our overall goals. I also identified and cultivated partnerships with key organizations, forging connections that helped expand our reach and elevate awareness of the foundation’s impact. This role allowed me to blend my creativity with a data-driven mindset, ensuring that every marketing initiative was both compelling and effective in furthering the foundation’s mission.